# 10bet Partners with Adam Marcus to Boost Horse Racing
Wednesday, 23 April 2025
A new set of quality games will be offered at [10bet South Africa](https://www.southafricancasinos.co.za/sportsbetting/10bet-co-za.html "10bet South Africa") has taken a significant step forward in local sports betting by announcing the appointment of respected trainer Adam Marcus as its official Horse Racing Ambassador. Known for his impressive track record and strong presence in the racing community, Marcus brings deep industry insight to his new role. His collaboration with 10bet is expected to elevate the horse racing experience for bettors, offering both seasoned followers and new punters closer access to the sport.
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The timing of this announcement coincides with the launch of 10bet’s new horse racing platform, a dedicated space designed to meet the growing interest in racing markets across the country. From the Durban July to the Cheltenham Festival, the platform covers both local and international fixtures, bringing top-tier racing action directly to South African fans.
## Features Tailored for Punters
10bet’s newly launched racing section is packed with features aimed at creating a seamless and enjoyable experience. South African players can now access:
- Competitive odds across a wide range of local and global racing events
- Racing-specific promotions and event-driven bonuses
- A user-friendly platform available on both desktop and mobile
As always, we keep our readers in the loop with the latest and most rewarding promotions across leading [South African betting](https://www.southafricancasinos.co.za/sportsbetting.html "South African betting") sites. 10bet’s racing promos are no exception – expect enhanced odds, boosted bets, and seasonal specials aligned with major races. We’ll continue to monitor and share these offers as they go live, making sure you don’t miss out on the best value available.
## Bringing You Closer to the Track
The appointment of Adam Marcus is more than just a PR move – it signals 10bet’s intent to build deeper connections with the horse racing community. His knowledge and passion for the sport will be front and centre, with exclusive content shared through social media and 10bet’s platforms. Punters can look forward to racing tips, previews, and behind-the-scenes access as Marcus shares his journey with the brand.
According to Michelle Colborne, Vice President of Marketing at 10bet SA: “Horse racing has always held a special place in South African sport, and we are proud to be strengthening our presence in this space through the expertise of Adam Marcus. Our goal is to deliver a world-class betting experience that is both accessible and exciting for fans nationwide.”
## Bringing Promos to South African Bettors
At our core, we aim to deliver not just news, but value for South African bettors. Whether you follow horse racing or other major sports, you can rely on us to highlight the best odds, promotions, and bonus offers from top operators like 10bet. For those seeking an all-round gambling experience, our recommended [online casinos](https://www.southafricancasinos.co.za/online-casinos/casino-list.html "online casinos") continue to offer trusted platforms with a wide selection of games and reliable payouts.
Check back regularly or subscribe to stay informed – your next big bet might just be a click away.