A Fresh Surge of Gambling Innovation Sweeps Across Africa

The African gambling sector is experiencing a remarkable transformation phase, with recent events indicating a sharp increase in market activity. This week's announcements about Nolimit City's strategic move into South Africa, alongside a pioneering partnership between Premier Bet and Incentive Games, are critical milestones for the industry across the continent.

Nolimit City Expands to South Africa

Leading the wave of innovation, Nolimit City, a subsidiary of Evolution, has made an impactful entrance into the South African gambling market. This expansion forms part of the company's ambitious strategy to broaden its international footprint throughout 2024. South African enthusiasts can now look forward to engaging with Nolimit City's exciting range of game titles, including San Quentin xWays, Deadwood xNudge, and Fire In The Hole xBomb. Thanks to Evolution's One Stop Shop integration platform, accessing these games has become effortless.

Malcolm Mizzi, Nolimit City's commercial director, expressed excitement about reaching this significant milestone, showing a strong commitment to enhancing the South African gambling experience. Dean Finder, CEO of Evolution Services SA, shared similar sentiments, foreseeing that Nolimit City's games will inject new energy into the South African gambling landscape.

Premier Bet Partners with Incentive Games for Enhanced Gaming

Hot on the heels of Nolimit City's expansion is the innovative partnership between Premier Bet and Incentive Games, focusing on developing engaging new crash games for players across Africa. Premier Bet, established in 1997, aims to launch these games in 20 countries during the year's second quarter. Games like Velocity Classic, Velocity Turbo, and Velocity Free are designed for smooth integration into Premier Bet's platform, aiming to increase player engagement significantly.

The partnership extends beyond game development. Incentive Labs, a branch of Incentive Games specializing in R&D, data, and AI, will be pivotal in examining player interactions with these games. The objective is continuously improving and refining the gaming experience, drawing on player feedback and behaviour. Karen Hope, Premier Bet's Director of Casino, voiced her enthusiasm for the collaboration, viewing it as a move towards diversifying their game portfolio and enhancing customer satisfaction. John Gordon, CEO and Co-Founder of Incentive Games, reiterated their commitment to Premier Bet's success, highlighting the partnership's importance in enriching the gambling ecosystem in Africa.