Pariplay, a subsidiary of NeoGames S.A, has forged a new partnership with Bet Network, aiming to tap into the burgeoning regulated gaming market in South Africa.
Under the terms of the new alliance, Pariplay will harness Bet Network’s regional expertise and National Manufacturing License to roll out certified games throughout the country. This will encompass exclusive Wizard Games offerings, along with Ignite and other third-party game titles.
For the initial phase, the certified gaming products will receive accreditation from the Western Cape Gambling and Racing Board. This move is with the aspiration to further increase Pariplay's footprint across other parts of South Africa shortly.
Andrew Maclean, VP of Sales at Pariplay, commented on the partnership: “South Africa presents a market brimming with untapped potential. Collaborating with Bet Network provides us an edge, given their in-depth local understanding. We believe our diverse game content, which has a strong global appeal, will resonate with South African gaming enthusiasts.”
This collaboration underpins Pariplay's most recent strategic move, following its notable emphasis on emerging regulated markets, notably in North and Latin America.
Sharing his insights, Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay boasts a rich mix of aggregated and bespoke content that enjoys immense popularity worldwide. We are optimistic that introducing this in South Africa will solidify its position as a top choice for operators in the region. Through our combined efforts, we anticipate a substantial expansion of its presence in the country, and the future of this alliance holds immense promise.”