# Shape Games' Strategic Expansion into South Africa
Tuesday, 07 November 2023
Shape Games, a subsidiary of Kambi that specialises in iGaming front-end solutions, is set to broaden its horizons by venturing into the South African market. This strategic move is facilitated through a newly forged partnership with Sun International Group, a prominent player in the gaming industry.
In a bid to elevate the user experience for SunBet's clientele, Shape Games will integrate its bespoke native app sportsbook and [casino](https://www.southafricancasinos.co.za/ "casino") interfaces. This initiative is designed to work in tandem with Kambi’s sportsbook offerings for both online and retail platforms, as well as Bede Gaming’s PAM (Player Account Management) solutions
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## Commitment to Superior Service
Simon Gregory, the CEO of SunBet, emphasised the company's dedication to customer satisfaction as a cornerstone of their recent growth. “Our collaboration with Shape Games is intended to further enhance our customer's gaming journey," said Gregory. "We aim to introduce a premier native app for our Android and Apple users, offering a phenomenal and personalised user experience that will make our patrons' time with SunBet truly enjoyable.”
## Shape Games' Milestone Achievement
Morten Tonnesen, the Chief Commercial Officer at Shape Games, remarked on the significance of this alliance with SunBet. “This partnership is not just a first for us in Africa but also marks a considerable triumph," Tonnesen stated. "We are thrilled to welcome another esteemed Kambi client into our fold. We take great pride in SunBet’s decision to entrust us with the responsibility of delivering a top- tier native app experience for both Android and iOS users.”
## Market Response
Following the announcement of this partnership, the market responded positively. Shares in Kambi Group plc (STO:KAMBI) saw a trading price of SEK 154.70 per share on the Stockholm stock exchange earlier on Friday.