# Softswiss Expands African Footprint with Turfsport Acquisition
Monday, 22 January 2024
Softswiss has significantly increased its presence in the African market following the acquisition of a majority stake in Turfsport, a renowned South African provider of multichannel wagering software encompassing sports, horseracing, and lotto.
This move marks a major step in Softswiss's international expansion, particularly in South Africa. Turfsport's software, widely used by over 40 regional operators, facilitates horseracing, lotto, and sports betting, with its clients annually placing over 1.5 billion bets across various platforms.
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## Strategic Partnership and Market Prospects
Christian Neuberger, CEO at Turfsport, expressed enthusiasm about the partnership: "Seeking innovation and a swift response to the burgeoning demands of the iGaming industry, Turfsport aimed to align with an international partner that complements our strong South African brand. We're thrilled to partner with Softswiss and its dynamic, fast-growing team.
Together, we anticipate bringing innovative enhancements and services to our clients, giving them the competitive advantage needed to thrive in a dynamic market. This synergy of Turfsport's local knowledge and Softswiss's international expertise promises exciting prospects in both South African and broader African markets."
Softswiss's acquisition boosts its visibility in Africa and consolidates its regional presence. Andrey Starovoitov, Co-CEO at Softswiss, remarked: “Entering a new market through acquiring a successful local company is efficient and rapid. I'm delighted to confirm this deal's completion, representing a substantial stride in our expansion into South Africa and Africa at large. This region is emerging as a global focal point, akin to Latin America. More than market presence, we gain access to technologies honed over 35 years by world-class specialists. We're committed to enhancing our product portfolio and delivering high-end solutions to our partners.”