Government to Reinstate Gambling Policy Council Amid Concerns Over Ad Noncompliance

The South African government is set to reappoint the long-dormant National Gambling Policy Council to address increasing noncompliance in gambling advertising. This follows findings by the National Gambling Board (NGB) that numerous gambling adverts, including those aired during family-friendly shows like MasterChef, lacked responsible gambling disclaimers and were accessible to underage viewers.

The investigation also raised concerns about the way promotional offers—such as no deposit bonuses—are advertised, particularly when targeted through digital platforms without sufficient warnings or restrictions. Minister of Trade, Industry and Competition, Parks Tau, told Parliament that this move aims to better regulate the visibility of gambling content, especially as the NGB continues to report violations of the National Gambling Act. The Act prohibits advertising aimed at individuals under 18, a regulation that has often been overlooked in digital and broadcast media alike

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Advertising to Minors and Online Platforms Under Scrutiny

The NGB's recent study found that gambling operators were frequently placing ads on platforms such as YouTube and radio streaming services without mandated disclaimers. Additionally, the sponsorship of children’s programming by gambling companies has increased exposure among minors — a trend the Department wants to reverse.

Tau indicated that the incoming Policy Council will also focus on addressing provincial inconsistencies in the regulation of online gambling. “Some provinces are more relaxed than others. We want uniform regulation, especially when it comes to online betting,” he said.

The minister added that part of the council’s role will involve strengthening rehabilitation pathways for those affected by gambling addiction, acknowledging the need for a more structured response as online gambling becomes more prevalent.

Trillions Wagered, But Regulation Still Catching Up

According to the NGB’s 2023/24 annual report, South Africans wagered over R1.1 trillion in the past financial year, with gambling revenue rising 25% to R59.3 billion. Betting accounted for the majority of revenue at R35.9 billion, followed by casinos with R17.3 billion. Despite this, only R4.8 billion was collected in taxes and levies, prompting calls for more efficient oversight.

The Western Cape led in gambling revenue generation, followed by Gauteng and Mpumalanga.

While this renewed regulatory push may tighten advertising standards, South Africans still have access to a number of reputable, compliant online casinos. Players looking for platforms that promote responsible gambling can refer to the list of reviewed operators available on our site.