Intelligent Gaming, a Playtech owned company that supplies management systems for the land-based and mobile casino industry, has entered into a partnership with the games provider, Incentive Games to design a portfolio of titles targeting the South African gaming market. The objective is to help operators drive additional revenues by creating titles for local players that aren’t traditionally drawn to casino games.
The plan is to build the casino games on Incentive Games’ platform, and then distribute them through operators that have partnered with Intelligent Games such as Supabets. New titles will be created for the local South African market. As such players can look forw.ard to fantasy themed games and more, to incorporate into their gaming sessions.
“We are thrilled to have entered this partnership with Intelligent Gaming and to be developing a portfolio of games for its operator partners serving players in the thriving South African market,” said John Gordon, the chief executive officer of Incentive Games.
“Our games have an unrivalled record when it comes to player acquisition and retention and we believe they will prove to be just as effective for Intelligent Gaming and its operator partners. This will undoubtedly be a long and successful partnership for all involved.”
Also commenting was Glenn Marcus, speaking for Intelligent Gaming, who said that the group goes to great lengths to provide its partners with the best content available. By partnering with Incentive Games, he said, Intelligent Gaming can deliver exclusive content that has been tailored to meet the needs of players in South Africa.
“Incentive Games is renowned for developing quality games that engage players in markets such as South Africa and we look forward to working closely with the team to create a portfolio of quality titles that will allow our partners to stand out from their rivals,” he said.
Intelligent Gaming and Incentive Games will work together to create 12 pay-to-play titles for the South African market. Incentive Games has an excellent industry reputation for developing games for markets where it still costs a lot for cellular data (such as South Africa), which is a big obstacle in a player’s decision to take part in casino games or not.
In January 2011, the leading software provider, Playtech, purchased Intelligent Gaming Solutions, paying around R55 million for the company. IGS was a supplier of software based casino management systems to land based casinos, including the reputable Aspers Group and Regency Casinos. Playtech’s CE at the time, Mor Weizer said that the convergence of land-based and online segments was becoming a key theme in the industry “We see the deal as increasing Playtech’s unique competitive advantage and cross-platform capabilities,” he said.
Intelligent Gaming’s Neon casino management system covers operators’ entire enterprise, managing all forms of gaming and enhancing customer interactions. Neon is part of Playtech’s multi-channel solution which connects retail and online gaming operations.