Optimove, a leading Customer Relationship Management (CRM) platform in the iGaming sector, is set to broaden its footprint in South Africa's burgeoning iGaming market.
With advanced generative AI, digital experience personalisation, and native marketing channels, Optimove's solution offers South African operators a cutting- edge advantage. The platform's integrated Customer Data and AI orchestration engine enhance player loyalty and retention. According to the company, it has boosted brands' customer lifetime value by an average of 33%.
South Africa leads the continent in iGaming, with gross gambling revenue expected to surpass $2.3bn by year's end. Dan de Souza, Optimove’s Director of Partnerships, emphasises the importance for operators to maximise every opportunity as the market grows.
Optimove's alliance with Amelco aims to put players at the centre of every marketing action, thereby outperforming competitors. This partnership has already secured a joint client—Lulubet, a noted South African operator.
The gambling markets in South Africa continue to expand, with new partnerships like this one playing a significant role. Stay tuned as we keep you informed on all developments, offering lists of the most up-to-date and latest online casinos in South Africa.