RubyPlay Debuts in South Africa with Immortal Ways for LottoStar

RubyPlay, a renowned B2B iGaming development studio, has recently launched a bespoke game titled Immortal Ways LottoStar, crafted exclusively for its operator partner, LottoStar. This launch signifies RubyPlay's foray into the South African gambling market. The new Immortal Ways LottoStar game distinguishes itself with the operator’s unique branding, enhancing its attractiveness to devoted customers.

Immortal Ways LottoStar: A Game Changer in Online Gaming

Like its predecessors in the series, Immortal Ways LottoStar offers an enthralling gaming experience, boasting 10,000 ways to win. The game includes two Immortal Arrays across the second to fifth reels, adding to the excitement. Players will find two bonus wheels adjacent to the game’s grid, presenting chances to win extra cash prizes, multipliers, or one of four jackpot prizes, especially when the Coin Wheel symbol emerges during play.

Immortal Ways LottoStar marks RubyPlay's first custom game tailored for the South African market. This eagerly awaited release follows their successful market entry in June 2023 with LottoStar, which has seen a remarkable rollout of 53 games since the commencement of their partnership.

The introduction of Immortal Ways LottoStar underscores RubyPlay’s commitment to significant expansion in regulated markets throughout 2024. South Africa is of strategic importance to the provider, and they are planning further expansions into promising regions such as Romania, Spain, and more in the near future.

"We’ve seen outstanding success with player engagement in South Africa through LottoStar, and we’re delighted to acknowledge this with Immortal Ways LottoStar, a game designed exclusively for the operator. Our Immortal Ways series has gained global acclaim, with several bespoke versions in the franchise, and we’re eager to maintain this momentum over the year. We’re confident that LottoStar’s player base will be captivated by this dynamic, multifaceted title," stated Dr. Eyal Loz, Chief Product Officer at RubyPlay.